![]() However, for the marketer, this creates an opportunity. The desire is different from the reality – this presents a problem for the customer. ![]() Put simply, before a purchase can ever take place, the customer must have a reason to believe that what they want, where they want to be or how they perceive themselves or a situation is different from where they actually are. In fact, there are six stages to the consumer buying process, and as a marketer, you can market to them effectively.
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